Menu Price Increase Planner

Raising a menu price always costs you SOME covers — the only question is whether it costs you enough to erase the gain. This calculator compares revenue and profit at your current and planned prices under your own assumption for the drop, then works out how much cover loss the rise can actually absorb before it stops paying for itself.

The formula, in the open

• Revenue/profit before = current price (and margin) × current covers.
• Covers after = current covers reduced by your assumed drop %.
• Revenue/profit after = new price (and margin) × covers after the drop.
• Break-even cover loss = the covers count at the NEW price that reproduces the OLD total profit exactly — the most covers you could lose before the rise stops being worth it, as a count and as a %.

A worked example

₹200 dishes, costing ₹80, at 1,000 covers a month, rising to ₹240: before, that's ₹2,00,000 revenue and ₹1,20,000 profit. Assume a 10% drop in covers (900 left): after, revenue is ₹2,16,000 and profit is ₹1,44,000 — UP, despite fewer covers. The break-even point is 250 fewer covers (25% of the current 1,000) — you can lose two and a half times the assumed drop before this rise stops paying for itself.

What moves the number

The gap between your assumed drop and the break-even drop is the real safety margin of a price rise — a thin gap is a rise worth testing carefully first. If covers falling isn't the concern, comparing a rise against a targeted discount instead shows the other side of the same lever.

Try it

Enter your own numbers below. The defaults are the worked example — replace them with yours.